Idea & Token
When you buy a product or a service, you are often offered to participate in the loyalty program of the company. You can get coupons, points, vouchers, or any other asset types companies use to say thank you. This scheme looks simple and usual, but customers have to share their personal information when they join a loyalty program. Because of this factor the popularity of loyalty programs is decreasing every year. As a result customers don’t get their bonuses and businesses have to search for new ways to engage new customers.
Sandblock is creating an ecosystem driven by the SAT (Satisfaction) token on top of which brands will be able to create their own tokens that will be used instead of traditional loyalty bonuses to reward customers. Then the customers will trade the branded tokens globally for other branded tokens on the platform. This way businesses will get new customers and information about them, but the information is anonymized.
The branded tokens will only be traded on the platform, and SAT can be traded on exchanges. Sat is an ERC-20-based token, branded tokens are not. A total supply is 55 million SAT tokens. The distribution is as follows: 50% – sale, 30% – partners incentives, 12% – team and advisors, 8% – bounty.
Sandblock is a team of 8 specialists. Five of them have previous software development experience, including smart contract development. They also have people experienced in business strategy, product management, finance, marketing, and design. The founder of the project Sarah-Diane Eck has three master degrees from the business school HEC, the engineering school AgroParisTech, and the law university Panthéon-Assas. The team is supported by a serious advisory board including, for example, Simon Cocking who’s been working with 20+ of successful ICOs. Other four members are professionals in strategy, finance, and legal.
Sandblock is not alone on the market, but what gives them a real advantage is an active campaign for establishing new partnerships. For the moment, they have 9 partners that results in acquiring 5 million customers and 1000+ shops. The idea is good and using the blockchain technology makes sense in this case. We can predict that Sandblock will grow by attracting small and medium-size businesses, but large enterprises may refuse dropping their own loyalty programs. So, we see the main challenge in scalability of the project.
A simple and clear idea of converting untradeable loyalty rewards, such as coupons or points, into tradable tokens created specifically for each company on the platform, and this idea may shoot if the team is able to attract enough companies in the ecosystem.
Sandblock ICO datesexport to calend
Customer satisfaction is one of the key metrics for any business strategy. Currently, the relationship between businesses and customers is at an unbalance and is detrimental to both sides. Businesses that provide quality products or services often fail to expand their reach, orto properly engage with their clients through loyalty programs. The purpose of the Sandblock project is to balance and redefine the relationship between businesses and their customers by building a decentralized protocol that defines, measures, and improves customer satisfaction to the benefit of both sides. Sandblock’s protocol aims at fostering crypto payments by building a reliable, decentralized ecosystem thatrewards customers fortheir engagement and loyalty.
The protocol is built on the Ethereum blockchain and utilizes this technology to prevent fraud, malicious actions, and uses transaction erifications to ensure that every user in the ecosystem gets rewarded as intended.