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OSA Decentralized (OSA DC) is the world’s first decentralized AI-driven marketplace providing real-time solutions to retailers, manufacturers and consumers. OSA is a successful existing business established in 2015. We provide services for world leading consumer product retail and manufacturers, including Coca-Cola, PepsiCo, JTI, Mars, L’Oreal, Metro Cash & Carry, and many others. After two years of development in close partnership with ECR organization that unites more than 70 leading manufacturers and retailers, we developed proof of concept in 2016, and as of 2017 deployed OSA Hybrid Platform (OSA HP) – Big Data platform powered by AI that manages products optimal shelf availability in retail stores in real time. Optimal shelf availability is the biggest problem in global consumer retail, costing manufacturers and retailers 400 billion dollars in lost sales per year. It is caused by business processes’ inefficiencies along the supply chain and in the retail stores. OSA HP integrates with the big data systems of the participating retail chains and then combines optical recognition and machine learning technologies to issue alerts to the in-store staff each time our algorithms discover there might be a problem with optimal shelf availability of the products being distributed by our clients.
As we started scaling our solution, we confronted a number of bottlenecks. First of all, our solution implementation was resisted and at times even sabotaged by some of the in-store staff, who appeared to benefit from proliferation of existing product tracking and accounting solutions, by tampering with the data, with the objective of fraud and pilferage. We also revealed instances of selling expired products, to keep the waste levels to within target levels. Other instances included sales of counterfeit products and other “creative” attempts to maximize profit at the cost of the shoppers’ health. Secondly, more than 30% of out-of-stocks happen outside of the retail stores and are caused by
the imbalances in the supply chain, from the manufacturer all the way to the retailer warehouse, and cannot be solved in the retail shop. In the supply chain we confronted two major issues:
1) complete inconsistency of product tracking – names, measuring units and IT solutions,
2) unwillingness to share data due to lack of trust between supply chain members, particularly between the manufacturers of
consumer products and the retailers.
Having assessed these issues, we eventually come to the understanding that these can only be overcome with the help of blockchain, in combination with a set of other breakthrough technologies.
OSA DC Solution takes this a stage further – it develops a range of technologies that aim to overcome the obstacles identified in zmplementation of OSA Hybrid Platform Solution – lack of transparency across entire supply chain and “human factor”. Firstly, synergy of AI and blockchain with smart contract functionality will secure supply chain members’ data from manipulation and unauthorized access and will make it transparent. Secondly, creation of Product Master Data Catalogue that will contain product name, visual appearance, 3D model and comprehensive product information across 150 product attributes. It will allow AI to analyze clean data and provide all members of the supply chain with smart prescriptions. Each product will include Image Recognition (IR) model, generated by teaching AI on synthetic data sets (unique technology developed by our partner Neuromation). IR functionality allows controlling AI generated tasks’ execution by shop staff, collecting necessary data in real time and providing unique services to the consumers and supplying chain members. These technologies, mounted on top of the existing Big Data Platform, Real Time processing and Machine Learning will allow to completely solve product availability issue, drastically reduce huge product write-offs and deliver tangible benefits to the supply chain members and the end
consumers. OSA DC will make all of its reliable product data available to consumers, in an easy-to-use format. Enriched with product and store performance ratings, this data will allow consumers to make intelligent and conscious product and store choices and
1. save consumers money
2. save consumers time
3. stay healthy and lead a healthy lifestyle.
OSA DC will encourage consumers to generate and share valuable consumer data that will guide manufacturers and retailers to produce better products and improve business processes to deliver better services. Consumers will be rewarded by OSA Coins for generated data and will have wide range of possibilities to use OSA Coins, including purchase of consumer products. OSA Decentralized Solution creates unique ecosystem that unites various parties which are disconnected today – supply chain members, data providers, data scientists, IT specialists, apps developers, computation power providers, laboratories, regulators and end consumers – in order to develop myriads of B2B and B2C services on decentralized blockchain and smart contracts based platform, aiming to help create better products and services to the end consumer. OSA Coin is fuel to enable ecosystem operation, reward to the ecosystem members for adding value and payment unit to enable billions of transactions between OSA ecosystem members.