Contents Protocol

Idea & Token

Contents Protocol is creating a content exchange protocol to resolve current problems of centralized content platforms, such as:
– Unreasonably high commissions (30-70%) for the content creators due to a privileged position of a centralized platform.
– A lack of transparency and reliability in the revenue distribution systems.
– Low compensation for voluntary activities on the platforms.
Contents Protocol is going to keep only 5-10% of the total license fee while distributing about 75% to the content creators, and the rest is to the content consumers. This way the platform will be beneficial for all participants of the content consumption process. To simplify the adoption the project will allow accepting fiat on the initial stages.
Contents Protocol is being developed by WATCHA, a recognized company on Korean and Japan markets. WATCHA has developed an app that currently has more than 3.8 million users and several times was awarded by Apple and Google with the “Best App of the Year” (in 2017, #19 in the app ranking for the combined total revenue on App Store and Google Play). Among content providers there’s a number of all top media companies, including HBO, Disney, Sony Pictures, Fox Network, and BBC. WATCHA TV will be the first company to integrate into the platform. Contents Protocol will have a two-token system. ERC-20-based tokens called CPT will serve as a payment token tradable on exchanges and will be used for rewards for content creators and network contributors, as well as for payments for content consumption by users. Contents Protocol will incentivize to stake the second kind of tokens called CP Power to get special benefits from the platform for the content creators and users. These tokens will be convertible to CPT at 1:1 ratio. The more CPT is converted and staked the more valuable CPT becomes.

Team

Contents Protocol is a big team of more than 30 members. The core team consists of 8 specialists, 5 of which are serious IT specialists – software development, server development, mobile app development, and machine learning. The project is led by CEO Taehoon Park, also a developer, the CEO of WATCHA. The team is supported by 6 advisors including Teddy Zee, bringing experience of top management at Columbia Pictures, Paramount Pictures, Sony Pictures, and Fox.

Summary

Another blockchain-based project trying to eliminate disadvantages of current centralized content sharing platforms. The main difference of Contents Protocol is in the company behind the project – WATCHA, a serious successfully working business with user base of almost 4 million members. This almost guarantees success of the platform, at least in the short-term perspective. The platform is planned to be beneficial for both content creators (much higher rewards) and users (ability to earn tokens). The two-token system will provide permanently growing price of the CPT token, but may become too complex for some users that may potentially hamper the platform adoption.

A promising project building a win-win platform for content consumption and being developed by a serious Korean business recognized by Google and Apple.