Attrace ICO datesexport to calend
Over the last decade, online advertising has dramatically increased its share in advertising budgets. Audiences have moved to online and online advertisement has the ability to charge per view, click, or lead, resulting in much better alignment and control compared to mass media based campaigns. The logical endpoint of this is Affiliate Marketing, where payment is usually based on actual sales achieved.
For now, at around 5% market share, Affiliate Marketing remains a small part of the total online advertising market due to technical and trust issues between the various parties involved.
The Attrace solution is based on the following principles:
– The issues surrounding Affiliate Marketing can only be solved by using the key features of blockchain technology (decentralised smart contracts and independent validation).
– A complete solution needs a system that tracks and attributes every single click/referral of a prospect, including those that in the end will not convert into a sale.
– The only way to track every click/referral is to build a fully dedicated blockchain from scratch. While the Attrace blockchain solution can be applied to various user cases and markets, the focus will be solely on one thing and one thing only: Making the Affiliate Network – the middleman – fully obsolete in Affiliate Marketing. This innovation will totally change a market currently worth $13 Billion a year, and will increase its share in online marketing as a whole which is currently worth $260 Billion a year.