Carry protocolNo category
Idea & Token
Basing on a recent Forbes research, Carry Protocol states that despite significant growth of online sales, traditional brick-and-mortar retail still takes at least 90% of all retail spending. This process generates lots of data that is currently monetized by merchants and marketers, but buyers don’t even know about it. Carry Protocol is going to make it fair and profitable for all the parties.
Benefits of buyers:
– Control over the transaction data
– Anonymous monetization of the data
– Ability to pay with cryptocurrency in brick-and-mortar stores
– Loyalty points and digital coupons
Benefits of merchants:
– Ability to accept cryptocurrency in brick-and-mortar stores
– Faster transaction processing
– Additional incentives for buyers in the form of loyalty points and digital coupons
Benefits of advertisers:
– Utilize the collected offline payment data
– Reach their audience without advertising fees
Carry Protocol’s utility token called CRE will be used for payments, as rewards for buyers for sharing their transaction data with advertisers, and for creation of custom brand tokens, an analog of loyalty points. A total supply is 10 billion CRE. The token distribution is as follows: 40% – sale, 25% – partnerships, 15% – marketing, 10% – team, 5% – reserve, 5% – advisors.
The people behind the project is Spoqa, the biggest brick-and-mortar rewards platform in South Korea. This will allow the project to get into the existing ecosystem of 15 million customers and 10 thousand partner stores. The core team consists of 10 specialists plus 3 members of the extended team. They bring their experience in business development, project management, software development, and design. The team leaders are co-founders of Spoqa – Grant Sohn (Stanford University, a business consultant at McKinsey) and Richard Choi (Johns Hopkins University and Cornell University, SK Chemicals). The team is supported by 6 advisors, most of which are business managers and people from cryptoworld.
Carry Protocol deals with transaction data generated by offline stores and developing a system beneficial for all the parties – customers, merchants, and advertisers. A huge plus of the project – a strong team that works in this sphere for years and has already created a successful business in South Korea with lots of customers and partners. As a result, they will have no problems with the project adoption and integrating the product into the existing ecosystem. Anyway, they still don’t have the product, and this is the biggest minus.
A promising project that will return the data generated by offline store transactions into the hands of the true owners of this data – customers, and make it fair and beneficial for other parties.
Carry protocol ICO datesexport to calend
Carry is a platform that connects offline merchants and consumers using blockchain. Despite the rapid growth of online and mobile commerce, consumption mostly still takes place offline. But the offline commerce market, even with its staggering market size of $25 trillion, still lags behind in technology due to the time and energy it takes to introduce and spread new technology.
Offline commerce has three major issues. First, merchants have little understanding of their customers because customer data is fragmented and incomplete. Second, consumers have no control over their data while corporations use and monetize this information. Third, offline advertising is outdated, lacking in transparency and effectiveness.
Carry Protocol aims to resolve these problems with three objectives: 1) provide a platform for merchants to understand their customers and communicate with them, 2) enable consumers to control their own transaction data and monetize the information, and 3) offer a new advertising channel that is effective and transparent.